Charity and Educational Programs

There are amazing opportunities to Bless the People of Israel and the LORD always provides ‘divine appointments’ every time I come to Israel and I’ve had the awesome the privilege to make my contribution these  30+ years of coming to Israel. My involvement with Charity, Education, Social Services, Art, Advocacy and Business Networking has been very productive. 
For the purpose of creating Israel Awareness, Casa Israel developed programs to offer  Consulting, Project Management, and Strategic Coaching Services to Non-Profit entities in Israel. 
. Developing business plans for non-profit Israel related companies
. Developing programs to encourage non-profit organizations to collaborate by bringing business buyers and suppliers together in every conceivable product, service, and country around the world.
. Business assessment and mentoring programs
. Help you define your ministry, your vision and your goals
. How to grow your business with an effective marketing plan,
. How to Combine Consulting and Coaching programs to generate the financial support you need.
. Coaching to partnering alliances, to better understand international markets and the opportunities available.
. Consulting to understand that technology is only a tool to help your non-profit  run more efficiently.
. One-on-one consulting and strategic advice
. A written and researched executive summary, product description, market overview and competitive analysis
. A flexible financial model built from the “bottom up” with formulas that can be changed
. Expert market research to define and analyze your target market and sales potential.
. One-on-one coaching to help you make successful investor presentations
Comments…. From AH, Jerusalem, ‘Rita has a tremendous burden for the people of Israel and she has a rich history of 24 years visiting and supporting Israel. Rita has chosen not only to pray for Israel but to help with practical deeds. She wants her Casa Israel’s service to be a free gift to them.
From DYT, Jerusalem “Casa Israel consulting is given as a free gift to Israel from matching connections to the  Evangelical Christian community around the world as an act of repentance and reconciliation for all that has been done to them throughout the centuries in the name of Christianity. As a practical expression of our love and support for Israel, we stand together with them at this difficult time, and we want them to know that they are not alone.”
From JS, California. “With this partnership, the Christian community has an opportunity to stand up and say we support and love Israel I believe the Israelis are ready to hear that from us now.”

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Encaustic Art

Hello friends! Rita here. As some of you likely know, I’m an artist by trade. I began taking an interest in art back in my college days in Brazil. After I moved to the United States, I began dabbling in … Continue reading

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Es-Sense! A little workshop with a big vision.

Front of the Es-Sense shop in Jerusalem

On one of my recent trips to Jerusalem, I happened to walk into a little store called Es-Sense.  At first glance, Es-Sense seemed to be just another shop selling beauty products.  But as I began talking with the shop owners, Shay and Aurit Yacov, I quickly learned that this is no ordinary retail shop. 

A little taste of Es-Sense

All of the 100% natural products sold at the Es-Sense shop are produced from start to finish, by adults with Autism in a little workshop connected with the School of Agriculture, Ein Karem, a village 6 miles from Jerusalem.  Ein Karem is the birthplace of John the Baptist. 
The Yacovs began this program, which is housed at the School for Agriculture, in 2009.  Shay and Aurit are both teachers by profession.  They have three children, two of whom are Autistic.  Es-Sense was birthed by the Yacovs making soap as a developmental exercise with one of their children.  They soon discovered that the sensory process of soap making from scratch was a great developmental tool for their daughter; and one that she enjoyed very much.  It all grew from there and now this powerful Es-Sense program not only makes great soaps, but high quality lotions, candles, essential oils, perfumes, and many all natural cosmetic products. 


Shay Yacov and one of the Es-Sense workers showing us the process of making essential oils.

Today, over 70 adults with Autism come to learn and work at the program offered by the Yacovs.  Together with the high school students, teachers and employees, they tend to the farm and green houses growing all the herbs and plants needed for the products.  They help raise animals, do all the planting and harvesting, and learn to make over 200 excellent products, which are now being sold in the Es-Sense shop in the German Colony in Jerusalem.  The guiding principle of this community project turned business is that all people, of all ages and levels of functioning, are able to work together, can live full lives and contribute to the community. This project allows its participants to be part of the daily life of the Israeli community and to be engaged in productive and useful economic activities.


Beautiful finished products!

When I first found this store and learned what they were doing, I knew I wanted to be a part of it.  But I had to try out the products first.  So, I shipped a large assortment of products back to Austin and began using them.  I also shared them with my family and friends.  My children and grandchildren have been using the products for months and keep asking me when we will get more.  We especially love that all the products are made only from all natural ingredients. 



I am writing about Es-Sense to inform you, friends and supporters of Israel, about this unique program.  I hope to help spread the word and prosper this business that so greatly benefits the lives of the Israeli community. 

Here’s how you too can help:

1.     Please visit the store when you are in Jerusalem.

2.     Be a virtual volunteer: they need someone to help them translate their website, Facebook page and eBay sales into English. Definitely visit the Facebook page to see more pictures.

3.     Spread the word: help support their educational endeavor by sharing and promoting Es-Sense to your friends and family. 

4.     Ask about how you can distribute their products in your store. 

For additional information please contact us:

On my last visit to Jerusalem, Shay and Aurit honored me with this most precious gift: their first soap sculpture of the seal of Israel. And this year, they invited me to join their family celebration of Rosh HaShana. They have become dear friends. 

Other helpful links:

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The almond trees are blooming

It is so exciting to be here in Israel at this time and see the almond trees in full bloom. This reminds me the words of Jeremiah 1:11-12: Moreover the word of the Lord came unto me, saying, Jeremiah, what seest thou? And I said, I see a rod of an almond tree. Then said the Lord unto me, Thou hast well seen: for I will hasten my word to perform it.

Even during the time of winter when all seems to be dormant, and life seems to be ceased for a while, even in the outer nature areas, there still is great workings going on in the roots of all that live. The life is still in the root. So also has this been a time that the Word of the LORD GOD OF ISRAEL has gone forth, even though people may look around and say, “Where is the word of God coming forth?” From the beginning and forever His Word goes out of Zion. His Word has been working, making great changes. And even as the bud comes forth when it is still winter, you know that the blossom is near and the fruit shall come.

Today is freezing and we expect snow to fall over Jerusalem. There are rumors of war and the plottings of the enemies surround this LAND. Please, Pray for the Peace of Jerusalem, for the People and for the Land. Bless the LORD GOD OF ISRAEL and stand with His Chosen People.

The almond tree is the first tree to sprout and the last one to lose its leaves. Its flowers symbolize the cups that crown the seven branches of the Jewish candelabra (Ex. 25:33-36; 37:19-20). In the biblical books, the almond tree is mentioned several times (Gen. 30:37-39; 43:11). The prophet, Jeremiah, mentions it in a vision: The word of the LORD was addressed to me asking, “Jeremiah, what to you see?” “I see a branch of the watchful tree,” I answered. Then the LORD said, “Well seen! I too watch over My Word to see it fulfilled” (Jer. 1:11-12). In this text there is a word game between the Hebrew words shaqed, a/mond tree, and shoqed, I watch. Also, the image of the almond tree, the first tree to bloom, reminds us of the watchful eye of God, that watches over His Word to set it to practice.

 In so many instances, the Scriptures use plants, trees and animals native to Israel to introduce spiritual truths and principles. Indeed, entire biblical doctrines are built upon unique aspects of specific trees, such as the almond, the fig or the olive tree. The almond tree serves as an excellent example. When the prophet Jeremiah was shown the branch of an almond tree, the Lord said it symbolizes “watching over My word to perform it.” From observing the same almond tree today, we know it is the first tree to blossom in the Land of Israel, and yet the last to bear its fruit. It’s growing season is from late winter to late autumn. From this, the Lord wants us to take heart and know that, no matter how long it takes, He is going to perform all that He has promised in His Word concerning Israel and His People.

6“… So I will watch over them to build and to plant,” declares the Lord.” Jeremiah 31:28

“And I will rejoice over them to do them good, and I will faithfully plant them in this land with all My heart

and with all My soul.” Jeremiah 32:41

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